Rizzz - Sneaker Reseller App
Rizzz - Sneaker Reseller App
The Hype Hub for Sneakerheads
The Hype Hub for Sneakerheads
"A curated resale experience designed to connect sneaker buyers, sellers, and authenticators."
"A curated resale experience designed to connect sneaker buyers, sellers, and authenticators."
Problem
Problem
The sneaker resale market is booming, but existing platforms fail to deliver a seamless, trustworthy, and user-friendly experience. Buyers often face issues like:
The sneaker resale market is booming, but existing platforms fail to deliver a seamless, trustworthy, and user-friendly experience. Buyers often face issues like:
Lack of product authenticity verification
Lack of product authenticity verification
Confusing user interfaces with overwhelming information
Confusing user interfaces with overwhelming information
Inconsistent product listings and poor image quality
Inconsistent product listings and poor image quality
No personalized recommendations or curated discovery
No personalized recommendations or curated discovery
On the other hand, sellers struggle with:
On the other hand, sellers struggle with:
Cumbersome listing processes
Cumbersome listing processes
Lack of performance insights or analytics
Lack of performance insights or analytics
No gamified engagement or recognition for top sellers
No gamified engagement or recognition for top sellers
In a community driven by hype, culture, and credibility, both buyers and sellers need a modern, mobile-first platform that combines trust, style, and smooth UX.
How might we design a sneaker resale platform that builds trust, simplifies buying and selling, and reflects the culture of sneakerheads?
In a community driven by hype, culture, and credibility, both buyers and sellers need a modern, mobile-first platform that combines trust, style, and smooth UX.
How might we design a sneaker resale platform that builds trust, simplifies buying and selling, and reflects the culture of sneakerheads?
Goal
Goal
Design a trusted, stylish, and seamless sneaker resale experience that:
Design a trusted, stylish, and seamless sneaker resale experience that:
Builds trust
Builds trust
Reflects
culture
Reflects culture
Makes selling
easy
Makes selling easy
Rewards community
Rewards community
I talked to real users — resellers, collectors, casual buyers.
Here’s what they wanted:
I talked to real users — resellers, collectors, casual buyers.
Here’s what they wanted:
Big visuals, real photos
Big visuals, real photos
Verified
sellers
Verified sellers
A vibe they could relate to
A vibe they could relate to
Design Process
Design Process
A structured flow, driven by real insights and sneaker culture vibes.
A structured flow, driven by real insights and sneaker culture vibes.
Empathize – Understanding the Culture & the Pain
Empathize – Understanding the Culture & the Pain
People don’t trust random sellers
Listings feel cold and corporate
Sneakerheads care about visuals and community vibes
People don’t trust random sellers
Listings feel cold and corporate
Sneakerheads care about visuals and community vibes
Define – Laying Down the Challenges
Define – Laying Down the Challenges
Based on research, I narrowed the key problems:
No trust signals → people hesitate to buy
Overloaded interfaces → too much text, poor visuals
Sellers lack visibility → no motivation to stay
No sense of culture → app feels like a catalog, not a community
Based on research, I narrowed the key problems:
No trust signals → people hesitate to buy
Overloaded interfaces → too much text, poor visuals
Sellers lack visibility → no motivation to stay
No sense of culture → app feels like a catalog, not a community
Wireframe – Lo-fi First
Wireframe – Lo-fi First
Started with low-fidelity wireframes in Figma.
Focused on:
Clear navigation
Clean hierarchy
Buyer & seller goals aligned
Started with low-fidelity wireframes in Figma.
Focused on:
Clear navigation
Clean hierarchy
Buyer & seller goals aligned
Design – Bringing the Vibe
I built a sleek dark-themed interface with bold colors, modern type, and scroll-friendly layouts.
Components built for reuse
Clean spacing & smooth interactions
Everything aligned to style + trust + speed
Ideate – Sketching the Solution
I brainstormed features & flows like:
Verified seller badges
Gamified seller dashboards (XP, badges, top seller boards)
Product detail pages with large visuals & quick trust elements
Smooth filter + explore UI
→ Mapped user flows for buyers, sellers, and browsers
Test & Iterate – Making it Real
Test & Iterate – Making it Real
Ran usability testing with 4–5 users
Key tasks: Buy a sneaker, List a sneaker, Explore sneakers
Gathered feedback
Improved visibility of trust indicators, seller previews, and filter placement
Ran usability testing with 4–5 users
Key tasks: Buy a sneaker, List a sneaker, Explore sneakers
Gathered feedback
Improved visibility of trust indicators, seller previews, and filter placement
Ideate – Sketching the Solution
I brainstormed features & flows like:
Verified seller badges
Gamified seller dashboards (XP, badges, top seller boards)
Product detail pages with large visuals & quick trust elements
Smooth filter + explore UI
→ Mapped user flows for buyers, sellers, and browsers
Typography & Colors
Typography & Colors
Urbanist is a modern, geometric sans-serif that brings clarity and edge. Its clean lines and balanced forms reflect the boldness of sneaker culture — loud when it needs to be, minimal when it matters.
Urbanist is a modern, geometric sans-serif that brings clarity and edge. Its clean lines and balanced forms reflect the boldness of sneaker culture — loud when it needs to be, minimal when it matters.
Aa
Aa
Typeface
24px
24px
16px
16px
14px
14px
Urbanist
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.,;?!/ ABCabc123.,?!
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890.,;?!/ ABCabc123.,?!
Colors
Colors
#59120D
Blood Red
Bold accent, hype color, alerts, call-to-actions
#2B3138
Graphite Gray
Card backgrounds, shadows, secondary UI
#373F51
Slate Blue
Accent for cards, tabs, or status bars
#1E2128
Midnight
Deep background, modal overlays
#FFFFFF
Pure White
Bold accent, hype color, alerts, call-to-actions
#000000
True Black
Bold accent, hype color, alerts, call-to-actions
#59120D
Blood Red
Bold accent, hype color, alerts, call-to-actions
#1E2128
Midnight
Deep background, modal overlays
#2B3138
Graphite Gray
Card backgrounds, shadows, secondary UI
#FFFFFF
Pure White
Bold accent, hype color, alerts, call-to-actions
#000000
True Black
Bold accent, hype color, alerts, call-to-actions
Reflections
Designing Rizz was more than just solving a functional problem — it was about capturing a culture. I learned that in marketplaces like sneaker reselling, trust isn't just built with features — it's built through clear design, smart flow, and attention to detail.
This project helped me:
Think more deeply about how UI choices build credibility
Explore gamification and community-driven UX
Balance aesthetics with usability for a young, hype-driven audience
“If design is about connection, Rizzz taught me how to connect with a culture — not just a user.”
Get In Touch
Loved the case study? Have feedback or a cool idea you'd like to jam on?
I'm always open to collaborations, freelance gigs, or just talking design, sneakers, or strategy.
📩 Drop me a line: pranavdessai2003@gmail.com
🔗 LinkedIn: www.linkedin.com/in/pranav-dessai
📍 Based in: Goa, India (open to remote work)
Designing with hype, heart, and hella precision.
Let’s create experiences that feel as good as they look.
© 2025 Pranav Dessai — Designed with Framer · Written with intention · Built for the culture.
Reflections
Designing Rizz was more than just solving a functional problem — it was about capturing a culture. I learned that in marketplaces like sneaker reselling, trust isn't just built with features — it's built through clear design, smart flow, and attention to detail.
This project helped me:
Think more deeply about how UI choices build credibility
Makes selling easy
Explore gamification and community-driven UX
Makes selling easy
Balance aesthetics with usability for a young, hype-driven audience
Makes selling easy
“If design is about connection, Rizzz taught me how to connect with a culture — not just a user.”
Get In Touch
Loved the case study? Have feedback or a cool idea you'd like to jam on?
I'm always open to collaborations, freelance gigs, or just talking design, sneakers, or strategy.
📩 Drop me a line: pranavdessai2003@gmail.com
🔗 LinkedIn: www.linkedin.com/in/pranav-dessai
📍 Based in: Goa, India (open to remote work)
Designing with hype, heart, and hella precision.
Let’s create experiences that feel as good as they look.
© 2025 Pranav Dessai — Designed with Framer · Written with intention · Built for the culture.